Google is now testing video previews directly in their organic search results. Check it out:
Google had already introduced the ‘preview’ site option that lets users view a cached (and usually much uglier) version of a search listing’s website without having to click through and leave the search results page they’re on. But this new video filmstrip preview for youtube videos actually plays short clips with the option for sound as well…
Do other video sites, like vimeo, also show previews in Google search?
That would be a big fat N – O.
If this feature becomes permanent, it would most certainly make youtube marketing and video SEO a requirement instead of an option for clients who need to succeed in the SERPs. I’m pretty sure it would also have a negative effect on competing video sites. So despite what happens in the end, you should take this a warning sign – if you haven’t jumped on that youtube bandwagon yet, you’d better get to steppin!
Have you seen video previews in your neck of the woods yet? If so, let me know in the comments!