SEO-Harmony http://seo-harmony.com the opus of search, marketing, design and development. Tue, 03 Sep 2013 21:15:57 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.1 Google Analytics and Dynamic Page Funnels with RegEx http://seo-harmony.com/google-analytics-funnels-regex http://seo-harmony.com/google-analytics-funnels-regex#comments Tue, 03 Sep 2013 21:15:54 +0000 http://seo-harmony.com/?p=537

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So you want to set up a goal funnel to track the funnel path / dropoff from when a visitor looks at a product detail page  through to checkout? For most ecommerce sites, this is a pretty basic goal and could probably be accomplished simply by setting up a destination goal page of final checkout […]

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So you want to set up a goal funnel to track the funnel path / dropoff from when a visitor looks at a product detail page  through to checkout?

For most ecommerce sites, this is a pretty basic goal and could probably be accomplished simply by setting up a destination goal page of final checkout completion. But some sites, including ours, have pretty extensive resource sections that would deflate that goal conversion rate.

If your site uses a pretty typical url structure such as domain.com/product/productXYZ/482904/product-name-something/   or even includes a category in the url (domain.com/widgets/product/productXYZ/etc….) you could probably get by by simply adding /product/ in the goal path, as Google Analytics accepts this as a valid regular expression and will return all those detail pages that match.

HOWEVER, if you do something crazy like put the product name or id BEFORE a ‘product’ directory, time to use that noggin. In these instances, we need to setup a regular expression to grab all the dynamically created product detail pages.

Let’s use my site’s url structure as an example. Here’s a typical product detail page url:

http://www.projectorpeople.com/Panasonic-PTAE8000U/Projector/27643

How would you set up a regex to pull back all projector detail pages? Simple.

(.+)(Projector/)(.*)

You might be thinking – “you idiot, you could have just put /Projector/ in there and it would have done the same thing”. I can’t criticize your thinking as you would be correct – except for the fact that we also have a /Projector/ directory that doesn’t have product detail pages and we don’t want to include them. Besides, I could also add (Projectors/|Screen/|Accessories/) to this regex and pull back groups of specific categories.

Regular Expressions are powerful little monsters. If you want to find out if it’s going to work before saving your funnel, simply go to the content > pages section in Google Analytics and enter your regex snippet in the filter box and see what’s returned.

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Google Analytics Plans to Store Your Data for a Long, Long Time http://seo-harmony.com/google-analytics-plans-to-store-your-data-for-a-long-long-time http://seo-harmony.com/google-analytics-plans-to-store-your-data-for-a-long-long-time#comments Thu, 15 Aug 2013 19:00:34 +0000 http://seo-harmony.com/?p=523

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      We know that Google Analytics (free version) has a 10 million hit limit per month, but what we don’t know – for certain, anyway – is how long they store our web visitor data. Several years ago, the general consensus was ‘at least 25 months’, but I can access data from at […]

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We know that Google Analytics (free version) has a 10 million hit limit per month, but what we don’t know – for certain, anyway – is how long they store our web visitor data. Several years ago, the general consensus was ‘at least 25 months’, but I can access data from at least the last 4 years and I’m sure many of you can go back much farther.

But this caught my eye when I logged in to GA this afternoon. Is this just another glitch, or do they really plan to hang on to 50 years of data?

50 years of google analytics web data

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Google Analytics Limits Date Range Reporting http://seo-harmony.com/google-analytics-limits-date-range-reporting http://seo-harmony.com/google-analytics-limits-date-range-reporting#comments Thu, 11 Jul 2013 16:01:16 +0000 http://seo-harmony.com/?p=514

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Update: Nevermind, this was obviously just a one day glitch. Phew OH HELL NO. I logged into my Google Analytics account this morning to pull some basic visitor data for the last 12 months and was shocked to discover that the ability to select a date range that long is no longer an option. In […]

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Update:

Nevermind, this was obviously just a one day glitch. Phew

OH HELL NO.

I logged into my Google Analytics account this morning to pull some basic visitor data for the last 12 months and was shocked to discover that the ability to select a date range that long is no longer an option. In fact, I couldn’t select any date range longer than 192 days. Thinking something must be wrong, I went ahead and switched to a different site under my same account but the date range limit remained. What the hell Google?!

google analytics date range

note that anything after July 11th is unselectable…grrrr

I couldn’t find any mention of this on their blog, or elsewhere on the internet as of yet.

Why would Google do this? We already know that for large data requests, Google provides us with a ‘sampled’ set, or a reasonable estimation (which is debatable) of the actual numbers – so why the sudden change? My initial thought is that they want to force more businesses into using their premium service, which has a much higher data limit. But that would be so unlike Google to give us something for free, get everyone to use it, start taking things away and then forcing us to pay to get things back.

Fortunately, it looks like there is NOT a date range limit when using their API – at least not yet. I ran a quick query using Excellent Analytics within Excel and was able to pull back data for the last 18 months no problem.

Are you experiencing the same issues within your Analytics account? If so, sound off below and let me know what you think of this. Do you think it’s nothing to be concerned about, or a massive pain in the you-know-what?

 

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Google Data Highlighter Tool – Brilliant Idea http://seo-harmony.com/google-data-highlighter-tool-brilliant-idea http://seo-harmony.com/google-data-highlighter-tool-brilliant-idea#comments Wed, 16 Jan 2013 21:09:07 +0000 http://seo-harmony.com/?p=504

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I’ve been trying to implement some structured schema data on our e-commerce site for the last year, but it’s turning out to be a much bigger pain in the ‘you-know-what’ than I’d anticipated. I’m sure many of you can relate, which is probably why we’re not seeing the search results pages with an option to […]

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I’ve been trying to implement some structured schema data on our e-commerce site for the last year, but it’s turning out to be a much bigger pain in the ‘you-know-what’ than I’d anticipated. I’m sure many of you can relate, which is probably why we’re not seeing the search results pages with an option to ‘sort by top reviewed’ just yet.

Things may be about to change though, as Google has just recently released their new ‘Data Highlighter’ tool. You can find it in the webmaster tools section, under Optimization.

google data highlighter for structured data entry

 

You can view more information on this tool, which currently only lets you highlight ‘event’ data (BUMMER) , by checking out the video below.

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Google Analytics Excel Export – Not Quite Ready for PrimeTime http://seo-harmony.com/google-analytics-excel-export-not-quite-ready-for-primetime http://seo-harmony.com/google-analytics-excel-export-not-quite-ready-for-primetime#comments Mon, 14 Jan 2013 19:36:09 +0000 http://seo-harmony.com/?p=494

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The Google Analytics team finally added an ‘export as xlsx’ option to the list of exportable formats, but don’t get too excited. As you can see below, the ecommerce reporting numbers don’t quite translate correctly. Either that, or we’re having a really, really good week.

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The Google Analytics team finally added an ‘export as xlsx’ option to the list of exportable formats, but don’t get too excited.

As you can see below, the ecommerce reporting numbers don’t quite translate correctly. Either that, or we’re having a really, really good week.

Google analytics gets number formatting wrong in xlsx export

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