I’ve been trying to implement some structured schema data on our e-commerce site for the last year, but it’s turning out to be a much bigger pain in the ‘you-know-what’ than I’d anticipated. I’m sure many of you can relate, which is probably why we’re not seeing the search results pages with an option to ‘sort by top reviewed’ just yet.
Things may be about to change though, as Google has just recently released their new ‘Data Highlighter’ tool. You can find it in the webmaster tools section, under Optimization.
You can view more information on this tool, which currently only lets you highlight ‘event’ data (BUMMER) , by checking out the video below.