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Does Ranking Position Matter for Smartphone Users?

December 5, 2011 · by David Pavlicko · in Search Marketing

You’re trying to create a search marketing strategy for smartphone users, and you’re struggling with which marketing channel you should focus on. Of course there are a multitude of paid ad networks for mobile out there, you could also develop an app…

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Mobile Ad Sales to Top ONE BILLION dollars in 2011

Mobile Ad Sales to Top ONE BILLION dollars in 2011

November 15, 2011 · by David Pavlicko · in Search Marketing

I’m sorry. Did you say that you’re STILL waiting for mobile to take off before advertising on it? Maybe you should watch this clip featuring Anna Bager, who heads the Internet Advertising Bureau’s (IAB) mobile section. Then pull your head…

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